When it comes to social media, I think it’s all about balance. Yes, sharing updates on events, classes, and promotions is absolutely important, but just as important is sharing the heart of your organization. People connect with why you do what you do, who makes it happen, and all those genuine, in-between moments that show the soul behind it all.
Telling your story, while also showing it in an authentic way, invites your audience in and starts a conversation. That mix of inspiration, information, and personality is what helps build trust—and ultimately, connection.
Speaking of authenticity, I'll admit I get a little nervous during interviews, especially when I really care about the opportunity. After you reached out for a phone screen, I realized I didn’t have any video examples in my portfolio. So, I decided to create something new. I filmed little pieces of my day and edited them into a short video that I hope captures a bit of beauty, honesty, and who I am.
Thanks so much for taking the time to consider my application. If you'd like, go ahead and press play on the video. I look forward to chatting with you soon!