Our team was tasked with coming up with a campaign for "National Romance Month" to help drive sales during a traditionally slow sale month of August. Red roses were the feature this month and we complemented their bold statement color with the elegant black and white hand-lettered chalkboard art look. In collaboration with the copywriter, I was responsible for designing the homepage, emails, social graphics, and illustrated chalkboard art under Creative Direction, supporting the campaign style guide.
Homepage hero graphic and chalkboard art
Social media image