ProFlowers partnered with Woman's Day magazine to create a co-branded landing page with an editorial approach to market the featured Mother's Day bouquets. I was responsible for designing the co-branded and regular landing pages, emails, social media graphic, and banner ads, following the Creative Director's campaign style guide.
Landing page
Landing page
Social media images can be an opportunity to interpret a campaign style guide with a creative spin. In designing this cover image, I was inspired by the idea of a child picking a handful of wildflowers to gift to their mother alongside a hand drawn picture or note. It shows a deconstructed presentation of the featured Mother's Day bouquet along with hand drawn elements adapted from the campaign style guide. The flowers were ultimately styled beautifully by the floral designer for this final photo based on my design.
Facebook cover image
Landing page graphic
Banner ads