This Christmas season's campaign complemented the bright and cheerful product line up of mini trees and festive bouquets by featuring an elegantly whimsical typeface and embellishments against a crisp glowing silver backdrop. In collaboration with the copywriter and working under creative direction, I was responsible for designing the style guide, homepage (for desktop and mobile), emails, and banner ads. I also art directed the catalog and managed the production work of multiple deliverables to ensure a consistency of look and feel.
Homepage
Banner ads
Catalog cover and spread with flap